A few days ago, you may have participated in an eye-opening experience for us. You filled out the survey about packaging options we’re considering. We’ll be addressing the results as soon as we get all of them in.
We were STUNNED by the survey results. They were not what we expected. But even more so, you may have shared other things with us that are just as important.
You spoke and we’re listening. This email is part one of a series we’re going to send out to address your feedback. Your comments were more valuable than gold itself.
Why is STAIN SOLVER So Expensive?
Here are a few representative comments we received about the cost of STAIN SOLVER:
“Reduce the price.”
“Needs to be less expensive.”
“Cheaper”
I think you get the picture. We want to address the cost issue because we feel you may not be aware of all that’s in play.
1. Stain Solver is the most expensive oxygen bleach you can buy because we put the most amount of expensive active ingredient in it than our competitors. This means you need to use more of the also-ran products to get the same result you get with a smaller amount of STAIN SOLVER. You may think you’re saving money with a competitive product, but you could be spending more. You may be using TOO MUCH STAIN SOLVER to clean things. Start trying to experiment and use less and less to see if you get the desired result. STAIN SOLVER is ultra-concentrated.
2. The costs of manufacturing STAIN SOLVER, packaging it, and shipping it are going up each quarter. You’d be stunned by what we have to pay to ship the product to you. Our simple sample size, the 0.4-pounder, costs over $4 to ship and the price you pay for that product including shipping is just $11.95. Think of that. Over 33% of the cost is in shipping! And we’re getting the discounted commercial rate from the US Post Office. Shipping it by UPS or FedEx would cost a minimum of $8.00.
3. STAIN SOLVER gets cheaper the more you buy. If price is an issue for you, you might consider getting a larger size and freezing what you don’t need right away. When kept cold or even frozen, STAIN SOLVER can last indefinitely.
When you buy our 2.2-pound size, you pay $13.35 per pound. When you buy a 9.2-pound size, your cost per pound drops to $8.44. Purchase the 5-gallon container, and the price drops to just $3.46 per pound. WOWZA!
For years, we’ve absorbed many of the price increases of the containers, the double-corrugated shipping boxes, the manufacturing, etc. Shipping costs are going through the roof. Each time gasoline goes up at the pump for you, we get hit with a fuel surcharge by UPS or FedEx.
We’re doing everything possible to reduce costs to you, but it gets harder and harder each week.
Consider spreading the word to your friends, neighbors, co-workers, relatives, etc. and buy the 45-pound size. Split it up and you’ll be getting STAIN SOLVER for a price per pound almost as low as the poor-quality competitive products we have to fight against each day.
The next message you’ll get in a few days will deal with getting STAIN SOLVER to dissolve fast and with little effort. We’re going to remind you of your high school chemistry class and when you last had a glass of iced tea.
Thanks for your trust, your business, and your understanding of the challenges we face making sure STAIN SOLVER is available to you.
Tim and Kathy Carter
Co-Founders
